Become the #1 agent in your market.
Ray Fernandez didn't outwork the competition. He out-marketed them, in one market, for years. Own Your Market is the complete system behind 492 homes and $500M+ in sales, taught step by step so you can run it in yours.
Most agents chase leads.
The #1 agent owns a market.
There's one agent whose name keeps coming up in every neighborhood. Not because they're smarter, but because years ago they picked their homes and started showing up in those mailboxes every month, and never stopped.
Own a postage stamp
Use Ray's 5-point test to choose a farm that can actually pay you, then build the list from the county.
Be the name they know
The direct mail engine, community presence and peer reputation that turn strangers into sellers who already trust you.
Win and launch listings
The pre-list crew, pricing for competition, the 75-minute presentation and a launch week that creates multiple offers.
Ray Fernandez
Broker/Owner of NextMove Real Estate in La Habra, California. 492 homes listed and sold, $500M+ in sales, and a keynote speaker at the California Association of REALTORS®. Ray built his business in one market by becoming the only name anyone there thinks of: direct mail, month after month, for years. Service on the La Habra Planning Commission. The Boys & Girls Club. Showing up until “I feel like I already know you” became the most common sentence he hears at a kitchen table.
Learn from Ray, free14 laps to #1 in your market
Every lap is something Ray actually does, taught so you can run it the following Monday.
The system, described by the people it was used on.
“Ray's approach was calculated and strategic; we listed on a Thursday, and his marketing and pricing strategy led to multiple offers within the first weekend.”
“He gave me an accurate estimate of my home and he was real close to the actual sold price... He has a network of contractors to do those last minute touch ups... the weekly open houses.”
“Ray listed my 91 year old mother's home and things could not have gone any smoother for her. She had multiple offers, sold well above asking and closed early!”
“Ray was instrumental in orchestrating a phenomenal marketing strategy that resulted in a remarkable price in an incredibly short sales window.”
Reviews are from Ray's real estate clients describing his brokerage services, not students of this program.
One enrollment. The whole system.
- 1
The Own Your Market video course
15 video lessons: Ray's 30-minute Green Flag training plus a full lesson for every lap of the system.
- 2
The Next Move Blueprint workbook
The 14-chapter, 53-page playbook. Every lesson has its chapter, so you can run it Monday morning.
- 3
12 months of live monthly Q&A with Ray
One hour, every month. Bring your farm, your postcard, your listing appointment. Every call recorded.
- 4
The scripts & listing-presentation toolkit
The 75-minute presentation in order, pricing conversations, launch-week calls and negotiation language.
- 5
The 90-Day Action Tracker
The one-page scoreboard: the five numbers that tell you which channel your market rewards.
- 6
Lifetime Next Move community
Post your mail pieces for feedback and compare results with agents running the same playbook.
or 3 monthly payments of $2,795
Enroll in Own Your MarketAdd-ons & next steps
Listing Launch Template Kit
Ray's mailers, just-listed and just-sold postcards, launch-week social posts, flyers and the listing presentation as editable Canva templates.
Done-For-You Farm Launch
The team builds your first farm campaign end to end: county list pull, likely-seller flags, mailer design, print-ready files and a 6-month drop schedule.
Next Move Inner Circle
Keep going after your first year with a small-group monthly mastermind with Ray, hot-seat reviews and new campaign breakdowns.
Ray's Leadership Program
Ray inside your business: a full analysis and optimization up front, then a standing 30-minute call every week.
Questions
Who is this for?
Licensed agents who want to become the dominant name in one market, from newer agents chasing their first listings to producers stuck at 10 to 30 deals a year who want a system that compounds.
I'm brand new. Is this too advanced?
It's built for you. The Green Flag training and Lap 14 tell you exactly what to do in week one, and the first four laps are about getting known before you have a single listing.
Does direct mail actually still work?
Yes, and arguably better than ten years ago, because most of the industry abandoned it. Ray is honest about the cost and the timeline: budget roughly $3,600 a year for a 500-home farm, and expect very little in the first six months.
Will this work outside California?
The marketing system (farm selection, mail, community presence, database, listing presentation) isn't state-specific. Anything touching contracts, disclosures, probate procedure or advancing funds is. The program flags those points so you can verify them with your broker.
How much of Ray do I get?
Ray is a working broker, so the whole system is recorded and written down for you up front. You get him live for one hour every month for 12 months. For weekly 1:1 work, apply for the Leadership Program.
Is there a payment plan?
Yes. Enroll for $7,995 paid in full, or choose 3 monthly payments of $2,795.
Will I make money from this?
We won't promise that, and you should be skeptical of anyone who does. This is the marketing system one broker used across 492 transactions in one market. What you earn depends on your market, your consistency and conditions nobody controls.
Eight homes from 500.
Your race starts today.
Start with Ray's free 30-minute training, then decide if Own Your Market is right for you.
Watch the free training